Elena Adonide is a former athlete, skier and climber with a deep connection to alpine environments, but her relationship with the outdoors goes well beyond competitive sport. Alongside a professional career in international corporate contexts, she has continued to cultivate that connection, turning it over time into a central part of her life and work, building a solid network of collaborations with mountain guides, instructors and outdoor professionals.
When we crossed paths with her, the fit wasn't hard to see. The encounter was grounded in her authentic and conscious approach to the mountains, and in a shared vision built on exploration and responsibility.
BEYOND AMBASSADOR
Bringing Elena on board wasn't about endorsement. From the start, we wanted her directly in the product development process, not just as a face, but as a co-creator with real technical input.
The result is ADONIS Limited Edition, a model we developed together specifically for extreme and challenging environments, tested during her experience in Nepal. That testing wasn't a simple photoshoot. It was the actual conditions the glasses needed to perform in.
WHAT ADONIS ARE BUILT FOR
ADONIS is engineered for peak brightness and high-altitude performance. The Category 3 polycarbonate lenses deliver optical precision, impact resistance and full UV protection, while the wraparound frame ensures a secure fit through every move.
The design is stripped back by intention. At altitude, in strong light, with wind and movement, you need eyewear that stays out of the way and does its job. That's what we built ADONIS around.
WHY IT MATTERS
Co-creation in eyewear is often cosmetic, a colorway, a signature, a limited run with a name attached. With Elena, her field experience shaped the product directly, and it was tested in one of the most demanding environments you can put gear through.
She said she found in us a partner aligned with her approach to the mountains: essential, authentic, quality-focused and without compromise. That's exactly the kind of collaboration we want to keep building.
ADONIS is a limited edition. The vision behind it is not.
Elena Adonde Instagram